Online marketing has exploded over the last decade and the entry of social media has only added to the flood of online opportunities for marketing, self-promotion and the information overflow that has come with it. In such an environment it has become much harder to get your message through. Surely money still talks but is not so dominating as it once was and at the same time it has become much easier for a small company or even a single individual to be heard and sometimes get a reach that 25 years ago would have cost a fortune. This very interesting change of marketing fundamentals makes the message more important, especially the packaging of the message.
Read more about how to go viral on the Internet.